Investors
Beauty's cult products come from founders. Its growth engines come from capital. Below $10M, a brand rarely has both.
We buy the exceptional product, one brand at a time, and build the engine around it.
We know this category from the inside: formulation, manufacturing, retail, direct-to-consumer and subscription, at brands we helped take from launch to scale. We are operators with capital, not a fund with a mandate.
Results people can see. Heroes customers reorder. A brand searched for by name.
Profitable, or close, and built by a founder who took every risk to get here and now wants to watch it fly.
What works is already here. We bring the playbook to grow it.
Never discounted into demand. The margin and the brand arrive thoughtfully intact.
The doors beyond the niche are not gaps. They are chapters that were never needed to get this far.
By someone who cares what happens next, and keeps a share of it.
The best of these never reach a broker. They are found, not listed.
How we buy and buildA profitable brand, priced on what it earns today. Benchmarked against real transactions, every working shown. No earnouts, ever.
Months zero to six: measure everything, systemise the operation, fix the second order. No paid media, no new products, no rebrand. Then, and only then, growth.
Automate operations and systemise production, so the house is built for scale.
A morning and a night the customer does not think about. First order, second order, subscriber, referral: habit stacking turns a buyer into a customer.
The heroes, the routine around them, the bundles that make it one decision.
Subscription, lifecycle, referral, creators, Amazon, international. And selected retail, where a brand is discovered in the hand, not the feed.
Attribution before any spend. Paid scales only when repeat purchasing and payback support it.
A larger, faster-growing brand the next buyer is excited to own. The founder stays close for as long as they choose.
Each one chosen for a product people would be upset to lose.
One brand, one balance sheet, one set of numbers. Backed brand by brand, never a blind pool.
We invest in every brand we buy, on the same terms as those who back it.
Two operators who have scaled businesses together. One on the product, one on the engine. We execute consistently, exceed targets and build systems for sustainable growth. Owners, not managers.
25+ years in beauty. Founding team and Chief Merchant of a DTC subscription company, from 300 customers to pre-IPO. Chief Merchant in DTC skincare. Took a flagship department store to the world's #2 beauty door.
Founder across B2B and B2C; led 30+ marketing teams. Co-founder of a DTC subscription brand. Head of Growth in DTC skincare. Managing director of a digital agency.
One exceptional brand at a time. Let's talk.